Digital Marketing Tutorial

Best Digital Marketing Tutorial, Simple to Learn and Easy to Explore

We are Dealing all the Online Marketing Tools That Comes Your Business Profitable Likes mainly Organic Campaign (SEO, SMO)  & Paid Campaign (PPC, SEM and Facebook Ads)


1) Organic Search Platform

SEO (Search Engine Optimization) - Search Engine Optimization (seo) is the process of increasing visibility & using techniques to getting traffic on your website, when a visitor come on your website through organic or free search and when you show in rank of search engine result page (SERP).
SEO is the basic knowledge any online marketer should have. It is the technique to get traffic from organic search results on search engines like Bing and Google.
The digital marketing uses the keyword for the user convenience when searching to find specific information on a search engine. For a better ranking in SEO, keywords are important and the place of applying keywords in content will reflect site ranking too.

On- Page SEO is the process in which making your own website & Write Quality Content Display in search engine Result Page. In simple words this means adjust assured elements on your website so that search engines are able to crawl, understand the content and structure of your website.

On-Page SEO refers to all the things that you can do ON your website to help you rank higher in Search Engine, such as page titles, Content Optimization, SEO Friendly Link, Image Alt Tag, Less website Load Time, Heading Tag (H1, H2), Mobile Responsive, internal linking, meta tags & descriptions, etc.

1) Content is a King Firstly you Optimize Fresh & Unique Content on your Website.

2) Meta Tag Including 3 Tag like Meta Title, Description & Keyword so that you Always use Keyword in Title Tag.

3) Always use Heading or Subheading Tag in your Content that your Target User & Google Crawler will always Understand what you Deliver & Describe in your Article.

4) SEO Friendly and Short URLs that use in your website that google robot will easily understand links.

5) Focus on Mobile Responsive Website Because Today have Maximum User are use Smart Phone & Maximum Searches in Mobile Handset.

6) Google Understand Text Format not understand Images or Video so, we use one techniques like "Images alt tag" All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images

Off Page SEO:
Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. But only off page SEO techniques will help improve your website position in SERP. Take a look at the list of top 13 best off page SEO techniques now in trend.

1. Creating Shareable Content
Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generating more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.
2. Influencer Outreach
If you have created any kind of content which is share worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
3. Contribute as Guest Author
There are a number of good and quality blogs that are open for guest post from various authors. Write an amazing research piece and reach them with the content for guest post. Don’t focus on quantity of links but rather focus only on quality links. Also don’t keep posting multiple times on the same guest blog site.
4. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.

5. Social Bookmarking Sites
Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.

6. Forum Submission
Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.

7. Blog Directory Submission
Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.

8. Article Submission
Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.


9. Question and Answer
One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.


10. Video Submission
If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.

11. Image Submission
Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.


12. Infographics Submission
Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.

13. Document Sharing
Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.

SMO (Social Media Optimization)

Social Media Optimization is one the fast & easy Platform of content creation, data upload and quality posting & also social sharing of document, Text, Images and Video in our famous social networking site like Facebook, Twitter, LinkedIn, Instagram, Google plus, Pinterest and YouTube. SMO is the best Medium of improving your rank in top of pages just we do regular post of quality content, sharing knowledge and updates, consistent sharing to Fruitful information, gaining importance of social media sharing which is increase to more and more user engagement or connecting people in your website, SMO is best Platform to increase awareness and generate valuable traffic for achieve business goal & objective.

2) Paid Search Campaign

Google Adword (PPC) - PPC is a Pay per Click or Cost per Click, It’s a Pure Paid Campaign based on fast or Instant Results in your Website. When we use this medium one of the main benefit is you have getting Traffic directly to the website PPC Ads Platform is one of the best medium in Live Customer Enquiry or Ready to buy Customer and Creates best Analytics Reporting features to Indicate all about of how to Customer Clicks, Impression and Converted to them. PPC Ads is an Internet Advertisement model use to help directly traffic on your website.

Search Engine Marketing (SEM) - 

SEM is a basically means of online marketing platform tools which is use to promote your business & help to increase visibility of search engine and generate to awareness of particular brands. It’s the paid platform so; you can choose paid option acc. to your needs and also this platform is very useful for generate business lead or new prospects clients. Paid search marketing means your Ads within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (PPC), when your ad is displayed (CPM). Basically Search engine marketing is the platform of practice of the marketing promotional activity a business using paid advertisements that appear on search engine results pages (SERP).

Increase brand awareness and brand equity of product.

Increase Visibility - Increase in web site traffic.

Advertise to an audience that's already interested in you.

Increase in targeted leads.

Target your ads to users based on languages and locations.

Competition advantage - Marketers can enable users to select their product over their competitors.

Greater ROI — Compared to other advertising media, paid search strategies are more efficient.