11 Effective On-page Seo Techniques that Use to Maximum Results on Search Engine Ranking
What is SEO?
Search Engine Optimization or SEO in short, is a term that encapsulates everything you need to do to improve your website’s ranking positions in the top search engines.
This includes configuration settings you can apply to your website (that’s on page SEO) and techniques you can use outside the boundaries of the website (that’s off page SEO).
What is On-Page SEO?
On-page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS).
On-Page SEO has to do with both technical SEO (titles, descriptions, URLs) and the content of your web pages.
The ultimate goal with on-page SEO, is to speak the ‘search engines language’ and help crawlers understand the meaning and context of your pages.
What is Off-Page SEO?
Off-page SEO is about link building and other signals you can give to search engines to convince them about the quality and usefulness of your website.
1) Quality & Unique Content comes first It is a King of SEO
When dealing with SEO, you always need to have in mind the following:
A website with brilliant content can do great with or without SEO. A website with bad content will not survive with or without SEO. A website with good content can become even better with SEO!
So, what is considered good content?
Original Content (articles, text, images, videos, presentations, infographics, comments etc.) – No copies or rewrites of existing articles.
Content published on your website first – Even if it’s your own content, if you have already published it on another website then it’s not good for your site (unless you specify the canonical tag correctly).
Content that includes text as well – Try to have text to accompany your non-text content. For example, if you post videos on your website try to add a text description as well. If you add images try to describe in words what the image is all about.
Content that is useful – Don’t publish content for the sake of publishing. Before hitting the publish button make sure that what goes live adds value to your website.
Content that is well researched – Users don’t want to read quickly prepared posts and neither do search engines.
2) Page Titles and Meta Tag(Title, Description and keyword)
This is SEO 101 but very important for on-page SEO. When search engines are ‘reading’ your pages, among other things, they check the page title, the description of the page, the headings and content (text, videos and images).
They do so because they need to understand what the page is all about and then based on other factors (off page SEO, domain authority, competition etc.), they will rank your page (for various keywords) in a position in their index.
A page with title “SEO Tips for Beginners” is better than a page with title “index.html”.
The page title was and still is one of the most important on-page SEO factors.
Page title optimization Tips:
Add keywords to the beginning of your page titles – When possible add your target keywords to the beginning of your page title. This helps search engines understand right from the beginning what keywords the page is targeting.
That does not mean you should cross the line and start doing keyword stuffing. If you cannot have a keyword at the beginning then it’s not the end of the World. Just make sure that your target keyword is part of the title.
Write short and descriptive titles – A page title doesn’t have to be long. The general recommendation is to keep it below 60 characters because this is the average amount of characters displayed by Google in the search results.
Include numbers and power words – Having numbers in the title as well as power words like “Ultimate, actionable, amazing, checklist, etc.”, makes titles more interesting and this increases their CTR (Click Through Rate).
No need to include your domain in the title – There is no need to include your domain name in the title because this is added automatically by Google. You can make use of the 60 characters to provide an accurate description of the page.
Exception to this rule is when you have a strong brand that people can easily recognize, you can consider having your domain in the title.
Further Reading: Page titles optimization
Meta Descriptions
Optimized Meta Description Example
Optimized Meta Description Example
The page description is what the searcher will see in the search engine results page. It has to be descriptive, up to 160 characters and unique for each page.
It’s your opportunity to advertise your page and convince the searcher to click your link and visit your website rather than selecting one of the other links.
It should be noted that Google does not always show the meta description you provide but many times they use their own if they believe is more appropriate for the searcher.
Meta description Optimization Tips:
Avoid auto generated descriptions – Even though Google may not use your description, it’s always a best practice to avoid using auto-generated descriptions that sometimes don’t make sense.
Add your target keyword(s) in the description – Google still highlights the search terms both in the title and description so adding your target keywords, makes descriptions more relevant and appealing to the searcher.
3) - Content SEO
Content SEO is part of on-page SEO and has to do with optimizing the actual content for your target keywords.
Before publishing a piece of content (whether this is text, images, audio or video), the first step is to do your keyword research.
This is necessary to find out what search terms users are typing the search box and create content that can satisfy their intent.
Once you decide on your target keywords, you should create a list of related keywords (also called LSI keywords) and use them in your titles, descriptions, headings and page content.
Why? Because with the introduction of Rank Brain, Google search algorithms have become more intelligent and they are no longer looking for keyword relevancy in content but for topic relevancy.
This means that in order to make your content more relevant to broad topics, you need to enrich your content with LSI keywords.
There are various ways to find out which keywords are considered by Google to be relevant to your target keywords.
The easiest and fastest way is to take advantage of three features provided by Google: Google suggest, People also ask for and Related Searches.
Google suggest
When you start typing a query in Google search, you are presented with a list of possible phrases to use in your search. These are great keyword candidates to mention in your content.
Google keyword suggest
Google keywords suggest tool
People Also Ask
When you click search, Google shows you the results and among them a section called “People also ask”. These are good candidates to use in your sub-headings.
people also ask
Example of Google’s ‘People Also Ask’
Related Searches
At the bottom of the search results, Google shows you a list of related searches.
Related Keywords
Google Related Keywords
All you have to do is that you mention some of the above words in your content (without doing keyword stuffing).
4. Headings Tags and Content formatting
A page needs to be properly formatted. Think of it like a report which needs to have a heading (h1) and sub headings (h2, h3).
The H1 Tag
Each page needs to have only one H1 tag. If you are using WordPress then by default the title of a page is wrapped into H1 tags.
You can either choose to have the same <title> and <h1> tag or provide an alternative title for the heading.
Remember that search engines display in the results what they find in the title tag and not the h1 tag. There are cases where you want to differentiate the two, like the example below:
Example of a Page having different page title and heading
Example of a Page having different page title and heading
Further Reading: What is the H1 Tag
As far as the other headings are concerned (h2, h3), the things you need to have in mind are the following:
Avoid using a single word for a heading but make your headings interesting and useful for users that like to skim read an article.
Use headings hierarchically i.e. the first heading tag is the <h1> and then the <h2> and then <h3>, <h4> etc.
The subheadings are a great place to use related keywords in your content.
Content Formatting
Do not just throw text on a page but make sure that it is readable.
Use bold, underline or italics to highlight the important parts of a page.
Use a good size font (at least 14px).
Split the text into small paragraphs (max 3-4 lines).
Use enough spacing between the paragraphs to make the text easier to read.
Make use of CSS to create sections that stand out and break the text into smaller more manageable parts.
5. Images and other multimedia elements
Images are important for presentation purposes. They make a page more interesting and easier to understand.
One of the biggest problems with images is that they add to the loading speed of a page.
Best practices for using images:
Use original images. If you need to use an existing image from the web you need to reference the source.
Optimise the size of the images – the smaller the size (in bytes) of the image the better.
Use an ALT tag to describe the image – This helps search engines understand what the image is about.
Use descriptive filenames – Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example ‘man-doing-push-ups.jpg’.
Use a Content Delivery Network – If you have a lot of images in a single page you can use a CDN service that will make your page load faster. In simple terms, your images will
6) - URL Structure Optimization
Example of SEO Friendly URL in SERPS
Example of SEO Friendly URL in SERPS
A permanent link (also known as a slug) is the unique URL of each page.
Good URLs should be less than 255 characters and use hyphens to ‘-‘ separate the different parts.
Just like the page title, an SEO friendly URL is short, descriptive and includes your target keyword.
The URL structure should mimic the actual structure of a website.
Best practices for optimizing your URL structure
Make use of categories – Group your pages into categories to help users and search engines find what they want faster.
It’s like having a warehouse with lots of uncategorized items versus a warehouse with all the items assigned to a dedicated category.
You can have sub-categories as well but my advice is not to go over two levels. For example, a good category structure is:
Homepage > Social Media > Facebook > Article
and not
Homepage > Social Media > Facebook > How To > Article
Add a Breadcrumb menu– A breadcrumb is helpful because it allows users to navigate your website in a structured way since they always know where they are and how far from the home page.
It has to do with promotion methods outside the boundaries of your website.
7) - Internal links
Linking to pages within your website is very important for SEO because:
It’s like building your own web: The first step a search engine spider will do once they discover a page, is to follow the links they find on that page (both internal and external links).
So, when they arrive at your page, if you don’t have any other links within the text they will read your page and go.
If you have links pointing to other pages within your website they will take those into account as well.
It’s a way to let search engines know about your other pages: As explained above when search engines find a page with links, they will go and read those pages too, so you can use this technique to tell search engines about pages of your website they have not yet discovered.
It’s a way to tell search engines which your most important pages are: Every website has some pages that are more important than others. Internal linking is one of the ways to pinpoint the most important pages by sending them more internal links.
It’s a way to increase the users spend on your site – A user that is reading your post is more likely to click on a link to read more about a certain topic and thus increase both the time spend on your website, number of pages per visit and decrease the bounce rate.
Best practices for internal linking:
Don’t use keywords only for your internal links
Add internal links when they are useful for your reader
No more than 15 internal links per page (this is my opinion and not based on any research or studies)
When possible, add the links in the main body of your webpage (not in the footer or sidebar)
8) -External links
After the release of Panda and Penguin, a lot of webmasters are afraid to link to other websites. They believe that this will trigger a Google penalty but this is wrong.
By linking to other high quality related websites, you increase the trustworthiness of your content and this is good for SEO.
Also, Google can use external links as a way to understand more about the topic’s you are covering in your content.
9) Page loading speed
Last but not least, 2 SEO techniques that are becoming more and more important are: speed and mobile friendliness.
Page Loading Speed
Google is investing a huge amount of money to make the web faster. In every Google I/O someone will talk about the importance of speed and their desire to include the fastest websites in their index.
In order to ‘force’ web site owners to take speed into account they have officially added speed as one of the known ranking factors.
So, we know for sure that website speed does matter when it comes to SEO and ranking.
As a webmaster your job is to make sure that your website loads as fast as possible by taking into account Google’s recommendations. Having fast loading websites is not only good for SEO but for customer retention and conversions.
10) Mobile friendliness
Almost 60% of the searches in Google are now coming from mobile devices. This means that if your website is not mobile friendly, you are already losing half of the potential traffic.
What should you do?
As a first step, make sure that you website is mobile friendly. Check your website with the Google mobile friendly tool and fix any potential problems.
Then go one step further and test your website on mobile, like a real user would do, and make sure that everything is displayed correctly including your CTA buttons.
In general websites with a responsive design, have nothing to worry about mobile friendliness.
11) - Comments and Review on-page SEO
Many people believe that with the rise of social media blog comments are no longer important, but they are wrong.
Blog comments are still important. As stated by Google’s Gary Illyes , it’s an indication that people like your content and interact with the page and this can really boost your SEO.
Comments and SEO
Comments and SEO
Users before posting a new comment, they will most probably read the existing comments and this is an additional way to increase the time they spend on the page and your website.
To make best use of comments, follow these simple rules:
Always moderate comments before publishing
Avoid publishing comments that are too general
Only approve comments that are relevant to the page content and add value
Don’t approve comments when users don’t use a real name
Always reply to comments, this will encourage more people to comment.
Redirect to all pages www.
Remove Index.php
Add H1 Tags
Create a Robots.txt
Create a Sitemap.xml
Content Optimization
Change Meta Tags (included Title, Des, Keywords) Title- 65, Desc :- 160, Key:- 160
Check Img Tags
Change Url Structure :-
Check Google Webmaster Tool
Check Google Analytics Tool
Check Canonical Tag
Fetch
Geo-Tag
Create Google My Business Page and Improve Review and Rating.
What is SEO?
Search Engine Optimization or SEO in short, is a term that encapsulates everything you need to do to improve your website’s ranking positions in the top search engines.
This includes configuration settings you can apply to your website (that’s on page SEO) and techniques you can use outside the boundaries of the website (that’s off page SEO).
What is On-Page SEO?
On-page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS).
On-Page SEO has to do with both technical SEO (titles, descriptions, URLs) and the content of your web pages.
The ultimate goal with on-page SEO, is to speak the ‘search engines language’ and help crawlers understand the meaning and context of your pages.
What is Off-Page SEO?
Off-page SEO is about link building and other signals you can give to search engines to convince them about the quality and usefulness of your website.
1) Quality & Unique Content comes first It is a King of SEO
When dealing with SEO, you always need to have in mind the following:
A website with brilliant content can do great with or without SEO. A website with bad content will not survive with or without SEO. A website with good content can become even better with SEO!
So, what is considered good content?
Original Content (articles, text, images, videos, presentations, infographics, comments etc.) – No copies or rewrites of existing articles.
Content published on your website first – Even if it’s your own content, if you have already published it on another website then it’s not good for your site (unless you specify the canonical tag correctly).
Content that includes text as well – Try to have text to accompany your non-text content. For example, if you post videos on your website try to add a text description as well. If you add images try to describe in words what the image is all about.
Content that is useful – Don’t publish content for the sake of publishing. Before hitting the publish button make sure that what goes live adds value to your website.
Content that is well researched – Users don’t want to read quickly prepared posts and neither do search engines.
2) Page Titles and Meta Tag(Title, Description and keyword)
This is SEO 101 but very important for on-page SEO. When search engines are ‘reading’ your pages, among other things, they check the page title, the description of the page, the headings and content (text, videos and images).
They do so because they need to understand what the page is all about and then based on other factors (off page SEO, domain authority, competition etc.), they will rank your page (for various keywords) in a position in their index.
A page with title “SEO Tips for Beginners” is better than a page with title “index.html”.
The page title was and still is one of the most important on-page SEO factors.
Page title optimization Tips:
Add keywords to the beginning of your page titles – When possible add your target keywords to the beginning of your page title. This helps search engines understand right from the beginning what keywords the page is targeting.
That does not mean you should cross the line and start doing keyword stuffing. If you cannot have a keyword at the beginning then it’s not the end of the World. Just make sure that your target keyword is part of the title.
Write short and descriptive titles – A page title doesn’t have to be long. The general recommendation is to keep it below 60 characters because this is the average amount of characters displayed by Google in the search results.
Include numbers and power words – Having numbers in the title as well as power words like “Ultimate, actionable, amazing, checklist, etc.”, makes titles more interesting and this increases their CTR (Click Through Rate).
No need to include your domain in the title – There is no need to include your domain name in the title because this is added automatically by Google. You can make use of the 60 characters to provide an accurate description of the page.
Exception to this rule is when you have a strong brand that people can easily recognize, you can consider having your domain in the title.
Further Reading: Page titles optimization
Meta Descriptions
Optimized Meta Description Example
Optimized Meta Description Example
The page description is what the searcher will see in the search engine results page. It has to be descriptive, up to 160 characters and unique for each page.
It’s your opportunity to advertise your page and convince the searcher to click your link and visit your website rather than selecting one of the other links.
It should be noted that Google does not always show the meta description you provide but many times they use their own if they believe is more appropriate for the searcher.
Meta description Optimization Tips:
Avoid auto generated descriptions – Even though Google may not use your description, it’s always a best practice to avoid using auto-generated descriptions that sometimes don’t make sense.
Add your target keyword(s) in the description – Google still highlights the search terms both in the title and description so adding your target keywords, makes descriptions more relevant and appealing to the searcher.
3) - Content SEO
Content SEO is part of on-page SEO and has to do with optimizing the actual content for your target keywords.
Before publishing a piece of content (whether this is text, images, audio or video), the first step is to do your keyword research.
This is necessary to find out what search terms users are typing the search box and create content that can satisfy their intent.
Once you decide on your target keywords, you should create a list of related keywords (also called LSI keywords) and use them in your titles, descriptions, headings and page content.
Why? Because with the introduction of Rank Brain, Google search algorithms have become more intelligent and they are no longer looking for keyword relevancy in content but for topic relevancy.
This means that in order to make your content more relevant to broad topics, you need to enrich your content with LSI keywords.
There are various ways to find out which keywords are considered by Google to be relevant to your target keywords.
The easiest and fastest way is to take advantage of three features provided by Google: Google suggest, People also ask for and Related Searches.
Google suggest
When you start typing a query in Google search, you are presented with a list of possible phrases to use in your search. These are great keyword candidates to mention in your content.
Google keyword suggest
Google keywords suggest tool
People Also Ask
When you click search, Google shows you the results and among them a section called “People also ask”. These are good candidates to use in your sub-headings.
people also ask
Example of Google’s ‘People Also Ask’
Related Searches
At the bottom of the search results, Google shows you a list of related searches.
Related Keywords
Google Related Keywords
All you have to do is that you mention some of the above words in your content (without doing keyword stuffing).
4. Headings Tags and Content formatting
A page needs to be properly formatted. Think of it like a report which needs to have a heading (h1) and sub headings (h2, h3).
The H1 Tag
Each page needs to have only one H1 tag. If you are using WordPress then by default the title of a page is wrapped into H1 tags.
You can either choose to have the same <title> and <h1> tag or provide an alternative title for the heading.
Remember that search engines display in the results what they find in the title tag and not the h1 tag. There are cases where you want to differentiate the two, like the example below:
Example of a Page having different page title and heading
Example of a Page having different page title and heading
Further Reading: What is the H1 Tag
As far as the other headings are concerned (h2, h3), the things you need to have in mind are the following:
Avoid using a single word for a heading but make your headings interesting and useful for users that like to skim read an article.
Use headings hierarchically i.e. the first heading tag is the <h1> and then the <h2> and then <h3>, <h4> etc.
The subheadings are a great place to use related keywords in your content.
Content Formatting
Do not just throw text on a page but make sure that it is readable.
Use bold, underline or italics to highlight the important parts of a page.
Use a good size font (at least 14px).
Split the text into small paragraphs (max 3-4 lines).
Use enough spacing between the paragraphs to make the text easier to read.
Make use of CSS to create sections that stand out and break the text into smaller more manageable parts.
5. Images and other multimedia elements
Images are important for presentation purposes. They make a page more interesting and easier to understand.
One of the biggest problems with images is that they add to the loading speed of a page.
Best practices for using images:
Use original images. If you need to use an existing image from the web you need to reference the source.
Optimise the size of the images – the smaller the size (in bytes) of the image the better.
Use an ALT tag to describe the image – This helps search engines understand what the image is about.
Use descriptive filenames – Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example ‘man-doing-push-ups.jpg’.
Use a Content Delivery Network – If you have a lot of images in a single page you can use a CDN service that will make your page load faster. In simple terms, your images will
6) - URL Structure Optimization
Example of SEO Friendly URL in SERPS
Example of SEO Friendly URL in SERPS
A permanent link (also known as a slug) is the unique URL of each page.
Good URLs should be less than 255 characters and use hyphens to ‘-‘ separate the different parts.
Just like the page title, an SEO friendly URL is short, descriptive and includes your target keyword.
The URL structure should mimic the actual structure of a website.
Best practices for optimizing your URL structure
Make use of categories – Group your pages into categories to help users and search engines find what they want faster.
It’s like having a warehouse with lots of uncategorized items versus a warehouse with all the items assigned to a dedicated category.
You can have sub-categories as well but my advice is not to go over two levels. For example, a good category structure is:
Homepage > Social Media > Facebook > Article
and not
Homepage > Social Media > Facebook > How To > Article
Add a Breadcrumb menu– A breadcrumb is helpful because it allows users to navigate your website in a structured way since they always know where they are and how far from the home page.
7) - Internal links
Linking to pages within your website is very important for SEO because:
It’s like building your own web: The first step a search engine spider will do once they discover a page, is to follow the links they find on that page (both internal and external links).
So, when they arrive at your page, if you don’t have any other links within the text they will read your page and go.
If you have links pointing to other pages within your website they will take those into account as well.
It’s a way to let search engines know about your other pages: As explained above when search engines find a page with links, they will go and read those pages too, so you can use this technique to tell search engines about pages of your website they have not yet discovered.
It’s a way to tell search engines which your most important pages are: Every website has some pages that are more important than others. Internal linking is one of the ways to pinpoint the most important pages by sending them more internal links.
It’s a way to increase the users spend on your site – A user that is reading your post is more likely to click on a link to read more about a certain topic and thus increase both the time spend on your website, number of pages per visit and decrease the bounce rate.
Best practices for internal linking:
Don’t use keywords only for your internal links
Add internal links when they are useful for your reader
No more than 15 internal links per page (this is my opinion and not based on any research or studies)
When possible, add the links in the main body of your webpage (not in the footer or sidebar)
8) -External links
After the release of Panda and Penguin, a lot of webmasters are afraid to link to other websites. They believe that this will trigger a Google penalty but this is wrong.
By linking to other high quality related websites, you increase the trustworthiness of your content and this is good for SEO.
Also, Google can use external links as a way to understand more about the topic’s you are covering in your content.
9) Page loading speed
Last but not least, 2 SEO techniques that are becoming more and more important are: speed and mobile friendliness.
Page Loading Speed
Google is investing a huge amount of money to make the web faster. In every Google I/O someone will talk about the importance of speed and their desire to include the fastest websites in their index.
In order to ‘force’ web site owners to take speed into account they have officially added speed as one of the known ranking factors.
So, we know for sure that website speed does matter when it comes to SEO and ranking.
As a webmaster your job is to make sure that your website loads as fast as possible by taking into account Google’s recommendations. Having fast loading websites is not only good for SEO but for customer retention and conversions.
10) Mobile friendliness
Almost 60% of the searches in Google are now coming from mobile devices. This means that if your website is not mobile friendly, you are already losing half of the potential traffic.
What should you do?
As a first step, make sure that you website is mobile friendly. Check your website with the Google mobile friendly tool and fix any potential problems.
Then go one step further and test your website on mobile, like a real user would do, and make sure that everything is displayed correctly including your CTA buttons.
In general websites with a responsive design, have nothing to worry about mobile friendliness.
11) - Comments and Review on-page SEO
Many people believe that with the rise of social media blog comments are no longer important, but they are wrong.
Blog comments are still important. As stated by Google’s Gary Illyes , it’s an indication that people like your content and interact with the page and this can really boost your SEO.
Comments and SEO
Comments and SEO
Users before posting a new comment, they will most probably read the existing comments and this is an additional way to increase the time they spend on the page and your website.
To make best use of comments, follow these simple rules:
Always moderate comments before publishing
Avoid publishing comments that are too general
Only approve comments that are relevant to the page content and add value
Don’t approve comments when users don’t use a real name
Always reply to comments, this will encourage more people to comment.
This are all Activity to do for On-page SEO that Comes to Generate Traffic on your Website
Redirect to all pages www.
Remove Index.php
Add H1 Tags
Create a Robots.txt
Create a Sitemap.xml
Content Optimization
Change Meta Tags (included Title, Des, Keywords) Title- 65, Desc :- 160, Key:- 160
Check Img Tags
Change Url Structure :-
Check Google Webmaster Tool
Check Google Analytics Tool
Check Canonical Tag
Fetch
Geo-Tag
Create Google My Business Page and Improve Review and Rating.
Company Name :- Business Promotion24
Owner Name :- Javed Akhtar
Email ID :- businesspromotion24@gmail.com
Mobile : -8010850465, 9999229741
Instagram :- Businesspromotion24
Facebook :- Businesspromotion24
Blog Website :- businesspromotion24.blogspot.com
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